Swimathon going open water
Swimathon has always been at the forefront of innovation, using new ways to encourage more people to swim. Limelight is now supporting Swimathon as it takes to the open water this autumn.
View ArticleOpen Water Swimathon almost sold out
The new Swimathon Challenge is less than 3 weeks old, but individual entries have already sold out in 9 of the 11 venues.
View ArticleContinual innovation - a 30 year challenge
The first year of Open Water Swimathon has been a great success. Account Director, Ian Hayne, writes about the importance of continuing to innovate to keep long-standing campaigns relevant and successful.
View ArticleThe Royal Parks Half Marathon – a newcomer’s view on 10 years
It's the 10th Royal Parks Half Marathon this Sunday, but to both those who have been there every year and newcomers it is a unique and special day of the year.
View ArticleWhat #10YearsRunning has achieved for the Royal Parks, runners and sponsors
As the Royal Parks Half celebrates #10YearsRunning we reflect on the huge amount that's been achieved by the Limelight - Royal Parks partnership.
View ArticleJames Robinson joins Limelight Sports
James Robinson has joined the management board of Limelight Sports as Group Commercial Director.
View ArticleCity of Melbourne extends Active Melbourne City Sports programme
We’re delighted to confirm our involvement in the Active Melbourne City Sports (AMCS) program for another 2 years, encouraging active participation opportunities for City of Melbourne workers.
View ArticleLimelight Sports appointed to deliver Global Energy Race
Limelight Sports has been appointed to organise the UK event for the 2017 Global Energy Race by New York Bakery Company and Grupo Bimbo.
View ArticleRoyal Parks Half Marathon celebrates #10YearsRunning
On Sunday the Royal Parks Half Marathon, presented by Royal Bank of Canada, will celebrate #10YearsRunning when a capacity field of 16,000 runners take to the capital for the 2017 event.
View ArticleSwimathon celebrates its 30th year
Key figures from the world of swimming attended a reception at the House of Lords, Westminster on Friday to celebrate 30 years of Swimathon.
View Article5 things we’ve leant from Sport England’s Active Lives
Last week Sport England released the second set of results from their Active Lives survey. We take a look at some of the insights behind the data and what it means for the Active World.
View ArticleRoyal Bank of Canada and running - a successful collaboration
This year RBC extended its involvement in running, adding sponsorship of the Royal Parks Half Marathon to its long running support for Race for the Kids for Great Ormond Street Hospital. Why were RBC...
View ArticleOver £9m raised for charity clients in 2017
As we take the time to reflect on another fantastic year of Active World experiences, it seems fitting that one of the final events of the year on the Limelight Sports calendar is Great Ormond Street’s...
View ArticleWorking globally to deliver for our clients
As a global business, we have worked hard to develop strong relationships with our Limelight Sports colleagues in Australia; sharing skills, knowledge and experience from both sides of the world.
View ArticleThe FA People's Cup - Adding Value
We're pleased to announce we'll be working with The FA to support the future growth and development of The FA People’s Cup, the nation’s largest and most inclusive small sided competition. The FA...
View ArticleNew Year, Same Active You
We’re all familiar with the phrase ‘New Year, New You’ and now, a month into 2018, I’m sure there are a number of people out there for who that is still resonating and others who hit the ground running...
View ArticleBBC Radio 1’s Gregathlon: Pedal to the Peaks for Sport Relief
Here at Limelight Sports, we are extremely excited to announce that we are working alongside Comic Relief and the BBC to deliver Greg James’ 2018 challenge ‘BBC Radio 1’s Gregathlon: Pedal to the Peaks...
View ArticleV Series: Innovation & Experience in the Active World
Here at Limelight Sports we are always looking to push the boundaries and promote the active world with innovative new ideas and concepts.
View ArticleActive Lives - everything's different, yet everything's the same
Last week Sport England released their latest Active Lives report into the state of physical activity in England. Whilst in many aspects little has changed in the last year, there were some interesting...
View ArticleGregathlon: Pedal to the Peaks for Sport Relief - The Limelight Insight
Limelight Sports was privileged to support Greg James on this epic challenge attempt - to summit the highest peaks in Wales, England and Scotland, cycling the 500 miles between them, over a five day...
View ArticleActive Lives - changing habits and the importance of innovation
For this blog, we’re going to delve further into the Active Lives research to look at some more specific data on smaller activities and discuss the changes in participation whilst providing insight and...
View ArticleActive Lives - for the greater good
For this post we’re going to focus on the benefits of physical activity and what this means for brands and businesses investing in the active world.
View ArticleSwimathon - it's local, but on a national scale
With Swimathon closing in on £50m of charitable fundraising in its 30+ year history, I am often asked the question as to why the campaign is so successful and as I was reviewing the campaign Twitter...
View ArticleThe benefits of sponsorship for audience engagement
Our Group Commercial Director recently shared the stage with Royal Bank of Canada at the Think!Sponsorship Conference to talk about the effect that sponsorship can have on audience engagement.
View ArticleLimelight helps Swimathon fundraising reach £50 million
Limelight Sports are delighted to have helped the world’s biggest annual fundraising swim reach the amazing fundraising milestone of £50 million.
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